Your brand in one place
The Brand Library and knowledge base are the foundation. Tone of voice, glossary, banned terms, approved figures and design live in one place.
For brands, companies and associations
Know everything. Move anything.
Everything your brand stands for, built to perform – the Brand Performance System.
The problem
Your organisation already knows everything. It’s just scattered.
Guidelines sit in PDFs. Positions in shared drives. Briefings at the agency. Knowledge in people’s heads. And content comes out of an AI chat that knows none of it. Every new piece starts from zero.
Clarity brings all of it into one place. Every file, every position, every colour. Then it puts it in order.
The Clarity Loop
The work of an agency.
Run by your team.
Clarity runs the cycle a good agency would: read the situation, suggest what to say, produce in every format, check it against your facts and your brand, push it out, see what worked. Your team stays in charge, and what you learn stays with you.
- Sense: Clarity reads your situation first: positions, facts, brand and what is already out. And it learns from what you approve.
- Suggest: Clarity recommends what to say next: hook, format and why.
- Produce: In the format each channel needs, in your tone and your brand.
- Score: Every piece is checked against your facts and your voice before anyone approves it.
- Push: Your team publishes today. Direct hand-off to channels and tools comes next. (Soon · direct hand-off)
- Perform: Once it is out, Clarity collects reach, engagement and shares per post.
The Clarity Loop
The work of an agency.
Run by your team.
Clarity runs the cycle a good agency would: read the situation, suggest what to say, produce in every format, check it against your facts and your brand, push it out, see what worked. Your team stays in charge, and what you learn stays with you.
- Sense: Clarity reads your situation first: positions, facts, brand and what is already out. And it learns from what you approve.
- Suggest: Clarity recommends what to say next: hook, format and why.
- Produce: In the format each channel needs, in your tone and your brand.
- Score: Every piece is checked against your facts and your voice before anyone approves it.
- Push: Your team publishes today. Direct hand-off to channels and tools comes next. (Soon · direct hand-off)
- Perform: Once it is out, Clarity collects reach, engagement and shares per post.
What Clarity does
Everything an agency brings. Built in.
Anyone can use the models behind Clarity. The difference is the system around them: your brand, your facts, one shared measure and a memory that stays with you.
Every format, one topic
One topic, many formats. A LinkedIn post works differently from a press release, and Clarity knows it.
Every figure with its source
Anything without evidence gets flagged, never invented. For every figure you see which document it comes from.
One measure for everyone
Four dimensions, one number. Comparable across versions and teams, with a concrete hint instead of gut feeling.
A memory that stays with you
Approved pieces become part of your knowledge. Nobody has to maintain prompts, and nothing is lost when people or agencies change.
Your team and your agencies
Communications, social media, leadership and your agencies work from the same memory.
Example view, fictional organisation
What communications teams use Clarity for
In short
Your organisation knows what it stands for. Clarity makes it show in everything.
One memory for brand, facts and voice. One loop from the first idea to what worked. And a team that decides, with everything an agency brings built in.
Questions
What teams ask before they start.
Not covered? Write to us and a person will answer: [email protected]
Clarity is the system for everything your organisation stands for, a product by diesdas.digital GmbH, Berlin. It holds what you can prove, how you sound and how you look. Every draft is checked against your evidence before you approve it. Your team and Clarity’s AI work from the same source. Soon your own agents too, via API and MCP.
For organisations with their own team for communications, brand or public affairs: brands, companies, associations, foundations, parties and NGOs. And for agencies working for several clients. If you mainly want to schedule lots of social posts, other tools fit better.
One working session of two to three hours. You bring documents, guidelines and examples, and we set up your Brand Library and knowledge base. From day one your team works with its own material.
You sign up, we get in touch personally and use a first conversation to understand what you want to use Clarity for. We open access step by step, together with a kick-off workshop.
Clarity uses the same models as Claude, run in EU data centres. What you don’t get there: your Brand Library, a fact check against your sources, the score as a shared standard and a memory that grows with every text.
Then it says so. Claims without evidence are flagged in the text. In document mode you see “not found” instead of a made-up answer.
In EU data centres in Frankfurt. Database, application and model calls run in EU regions, web research through a provider in Paris.
Your data stays in the EU, in Frankfurt. All model calls run through AWS Bedrock in EU regions. Your texts and documents do not train any model. A data processing agreement (DPA) is available on request.
Clarity calls language models through AWS Bedrock, in EU regions only. Your texts and documents do not train any model.
Soon. Then texts, rules and evidence will reach your code editor and your own AI tools via API and MCP. When the brand changes, code and agents work with the new version.
No. Clarity is an independent product by diesdas.digital GmbH and not affiliated with Microsoft. Microsoft Clarity is a web analytics tool.
You start with a working session, then we fill your Brand Library and knowledge base together.
Pricing is available on request. We charge per workspace, not per seat, so your whole team works at no extra cost. We will publish fixed plans once Clarity is in production.
Yes. Export and deletion are built in, and on request for the whole workspace.
Security
EU data residency. From day one.
For organisations that stand behind every word.
No training on your data
Your texts and documents do not train any model. Export and deletion are built in.
Data in Frankfurt
Your data is stored in EU data centres in Frankfurt. All model calls run through AWS Bedrock in EU regions.
Mistral (Paris) as an option
On request, inference runs entirely through a European provider.
Separated at database level
Each organisation is isolated with row level security and tested regularly.
Processing is subject to the GDPR. A data processing agreement (DPA) is available on request.
Start with what you already have.
Leave your email and confirm it. Then we’ll spend 30 minutes with your own files and show you what Clarity makes of them. No commitment.